Carrier benefits.

Wireless Backup is a high-margin add-on that's an easy up sell in the retail channel. Wireless Backup can also be bundled with handset protection plans, or can be purchased by the user directly from the handset.

Core Mobility offers a number of tools to promote the service, including configurable handset messages that display after a specified number of contacts are entered or when another handset event occurs. Wireless Backup is the first built-in contact list backup solution with integrated promotional activities.

Wireless Backup is about more than just contacts—using Core Mobility's revolutionary "data mirror" platform, Wireless Backup can be extended to back up pictures, music, video and even ringtones. Wireless Backup communications use mobile data efficiently and place little load on the network. Users with "casual" data plans will not incur excessive charges by using Wireless Backup.

Wireless Backup is a fully automatic system. There is nothing to configure on the handset and no passwords to remember. This keeps support calls to a minimum and improves customer satisfaction.