Carrier benefits.

Podcasting is an innovative, leading-edge product offering that appeals to users—the same users that purchase premium phones and services. Podcasting drives data usage as well as service plan and handset upgrades. The entire system is available for licensing—or Core Mobility can provide podcasting as a hosted, turnkey solution.

Users love podcasting because it makes available thousands of new audio programs that they can play wherever and whenever they wish. Podcasting offers a degree of control that returns a high degree of user satisfaction—and loyalty. In addition, podcasting offers a new opportunity to reach users while they are configuring their selections on the Web.

Podcasting can also be a promotional vehicle. Core Mobility offers tools for including and programming promotional messages to run before or after a podcast is played. Carriers can use this feature to promote their own services or sell the space to third parties for advertising. Core Mobility works with advertising aggregators to match inserted material to user demographics and interest profiles.